Development

Kovan & Upper Serangoon Landed Homes: Why Many Owners Choose Staged A&A Instead of Full Works

Jan 10, 2026

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Su Shiquan

Kovan & Upper Serangoon Landed Homes: Why Many Owners Choose Staged A&A Instead of Full Works

Kovan and the surrounding Upper Serangoon landed enclaves sit in a unique position within District 19.

They attract:

  • family upgraders

  • first-time landed buyers

  • long-term owner-occupiers

But unlike Serangoon Garden, many Kovan and Upper Serangoon landed homeowners do not renovate everything at once.

From a landed house contractor’s perspective, this area shows one of the strongest tendencies toward staged A&A works in Singapore.

This article explains why staged renovation is common here, what recent URA landed transactions signal about buyer behaviour, and how homeowners can avoid turning staged A&A into an expensive mistake.

Why Kovan & Upper Serangoon behave differently from other landed estates

Compared to nearby Serangoon Garden, Kovan / Upper Serangoon landed homes often feature:

  • slightly newer building stock

  • more varied plot sizes

  • mixed tenure (freehold and 999-year)

  • buyers stretching budgets on purchase

As a result, many owners face this reality after buying:

“We can’t (or don’t want to) do everything at once.”

This is where staged A&A becomes attractive, but also risky if poorly planned.

Recent landed transactions in Kovan & Upper Serangoon (selected)

Below is a representative snapshot of recent landed resale transactions in the Kovan and Upper Serangoon area, based on URA records.

Street / Area

Property Type

Land Area (sqft)

Transaction Price (SGD)

PSF

Tenure

Kovan Road

Terrace

~2,980

~$5,680,000

~$1,900

Freehold

Simon Road

Semi-Detached

~3,200

~$6,500,000

~$2,030

999-year

Upper Serangoon View

Terrace

~2,150

~$4,950,000

~$2,300

Freehold

Richards Avenue

Semi-Detached

~3,600

~$6,980,000

~$1,940

Freehold

Jalan Kelichap

Terrace

~1,850

~$4,600,000

~$2,490

Freehold

What this data tells a contractor

  1. PSF is generally lower than Serangoon Garden
    Buyers get slightly better structural “value”, but less cash buffer post-purchase.

  2. Terrace and Semi-D dominate
    These are ideal candidates for phased A&A, not immediate rebuild.

  3. Freehold is common
    Which encourages long-term planning rather than urgency.

Why staged A&A is so common in Kovan & Upper Serangoon

1. Purchase price stretches renovation budget

Many buyers here:

  • upgrade from condos or HDBs

  • allocate most capital to acquisition

  • intentionally defer part of renovation

This leads to:

  • essential works first

  • expansion or upgrades later

2. Houses are “livable, but not optimal”

A very typical Kovan scenario:

  • house is structurally usable

  • layout feels dated

  • services are ageing

  • space is insufficient long-term

Owners often choose to:

  • move in after basic renovation

  • live in the house

  • plan A&A works after understanding needs better

3. Owners want flexibility, not maximum GFA immediately

Unlike prime districts, Kovan owners often prioritise:

  • cashflow control

  • reduced disruption

  • learning from occupation before committing

Staged A&A provides that flexibility, if planned correctly.

Where staged A&A goes wrong (very common)

From a contractor’s point of view, staged A&A fails when:

❌ Staging is reactive, not planned

Unplanned staging leads to:

  • repeated hacking

  • duplicated waterproofing

  • inefficient structural sequencing

❌ A&A triggers are discovered too late

Owners start with “renovation only” thinking, then:

  • remove walls

  • extend spaces

  • alter structure

Suddenly:

  • approvals are required

  • works halt

  • redesign begins mid-project

What Exactly Is A&A Work? A Simple Guide for Singapore Homeowners

❌ Drainage and waterproofing aren’t designed holistically

Doing works in phases without a master plan often results in:

  • mismatched waterproofing systems

  • drainage incompatibility

  • leaks appearing after later stages

How to Renovate an Old Landed House Safely

When staged A&A actually works well

Staged A&A is effective when:

  • a master renovation plan exists from Day 1

  • structure is assessed early

  • future extensions are anticipated

  • approvals are sequenced intentionally

This is why early involvement of a landed house contractor is critical.
How to Plan Renovation in Phases Without Wasting Money

Staged A&A vs full works in Kovan: a contractor’s view

Approach

When It Makes Sense

Risk Level

Staged A&A

Budget control, family occupation, long-term planning

Medium (if unplanned)

Full A&A

Clear scope, sufficient budget, defined needs

Lower

Rebuild

Severe structural/layout issues

High cost, longer timeline

Rebuild vs A&A: Which Is Better for Your Landed Home?

Why early contractor engagement matters in Kovan & Upper Serangoon

Because staging decisions affect:

  • structure

  • waterproofing

  • approvals

  • cost efficiency

Engaging a landed house contractor early helps homeowners:

  • design with future phases in mind

  • avoid duplicated work

  • control long-term cost

  • sequence approvals properly

How Ember Earther Builders approaches staged A&A projects

For Kovan and Upper Serangoon landed homes, Ember focuses on:

  • master-plan-first renovation strategy

  • early identification of A&A triggers

  • drainage and waterproofing continuity

  • phase sequencing that avoids rework

This approach allows homeowners to stage renovation without paying twice.

Contact Us

If you own a landed home in Kovan or Upper Serangoon and are considering staged renovation or A&A works, early consultation with a landed house contractor can help you plan phases properly, before decisions become expensive mistakes.

Ember Earther Builders supports Kovan and Upper Serangoon homeowners with clarity-first planning for renovation, A&A, and rebuild works.

FAQ

Is staged A&A common in Kovan landed homes?
Yes. Many owners choose phased renovation to manage cashflow and disruption.

Is staged renovation more expensive in the long run?
It can be, if not planned holistically from the start.

Can I live in the house while doing staged A&A?
Often yes, but sequencing and safety must be carefully planned.

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